High Lifter, Snorkel Your ATV, Falcon Ridge, and Side By Side Stuff are now all under the same umbrella.
RideApart · 2 hours ago
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The powersports powerhouse, SuperATV continues to grow. As they did before when acquiring Assault Industries and HCR Suspension to gain West Coast brand recognition, SuperATV is looking to grow south. With the acquisition of High Lifter, Snorkel Your ATV, Falcon Ridge and Side By Side Stuff, the fam
UTV Action · 3 days ago
The powersports powerhouse, SuperATV continues to grow. As they did before when acquiring Assault Industries and HCR Suspension to gain West Coast brand recognition, SuperATV is looking to grow south. With the acquisition of High Lifter, Snorkel Your ATV, Falcon Ridge and Side By Side Stuff, the fam
Dirt Wheels · 3 days ago
The powersports aftermarket will converge in Milwaukee this weekend as Parts Unlimited and Drag Specialties bring the 2026 NVP Product Expo back to the Baird Center. The Milwaukee NVP Expo has grown into one of the industry’s largest aftermarket gatherings. (File photo) The dealer-only event is set
Powersports Business · 3 days ago
The escalating U.S.-Canada trade dispute is creating another layer of uncertainty for motorcycle manufacturers, distributors and dealers, with both countries imposing or threatening significant tariffs on motorcycles and other powersports-related products. In the tit-for-tat trade war between the U.
Powersports Business · 4 days ago
For North American powersports retailers, the more significant figure was retail sales, which increased 1% overall during the quarter. ORV market-share gains and continued strength in side-by-sides helped offset weaker seasonal-product sales.
Powersports Business · 5 days ago
The Bombardier tariff dispute targets Canadian-built aircraft, not Can-Am vehicles. Here’s what it really means for BRP, parts and powersports prices.
Dirt Wheels · 5 days ago
Hyundai Confirms Body On Frame Midsize Truck to Rival Toyota Tacoma Hyundai is done playing it safe in the truck world. Since the car-based Santa Cruz never really set sales alight, the company has confirmed it is developing a true body-on-frame midsize pickup, one built to take on the Toyota Tacoma
Off-Road.com · 9 days ago
Rieju has just revealed part of its product line for 2027. Three 300cc two-strokes have been shown: the MR Racing, MR Pro and MR Hard Enduro models. Rieju is a Spanish company that originally made two-strokes for the domentic street market. Back in 2029 when KTM acquired GasGas, Rieju assumed the ri
Dirt Bike Magazine · 10 days ago
The American International Motorcycle Expo (AIMExpo) is taking North America’s largest powersports tradeshow back to where it all started 13 years ago, and Powersports Business is excited to be coming along for the ride. At AIMExpo, PSB will be front and center for two days at the Dealer Accelerate
Powersports Business · 12 days ago
Ford reportedly still has an off-road Mustang in development, and it may carry the Baja name
Carscoops · 13 days ago
What if we used its lackluster sales to make what it always should've been?
RideApart · 13 days ago
Between the day a manufacturer decides a defect exists and the day a dealer can book the job sits an engineering and supply problem that owners never see.
The Offroading.News Desk · 15 days ago · Archive
A recall repair on a UTV or ATV runs through a dealer workflow with its own paperwork, parts pipeline and pay structure, and that shapes how long you wait.
The Offroading.News Desk · 19 days ago · Archive
A stop-ride instruction moves obligations onto the manufacturer, the dealer and the owner at the same time, and the three sets do not match each other.
The Offroading.News Desk · 22 days ago · Archive
BRP is launching its own branded retail financing program in the U.S., giving dealers another tool to support sales and customers a financing experience designed specifically around BRP products.
Powersports Business · 25 days ago
For powersports dealers and other industry employers, the acquisition could provide another avenue for recruiting qualified candidates at a time when attracting and retaining employees remains a key industry challenge.
Powersports Business · 1 month ago
Canada’s powersports industry remained resilient in 2025, with motorcycle registrations reaching a five-year high even as new-vehicle sales eased from the record levels seen in recent years, according to Moto Canada’s 2025 Annual Industry Statistics Report. Moto Canada reported 61,623 new motorcycle
Powersports Business · 1 month ago
The 'fits your vehicle' claim on a parts listing is the product of a data chain with several weak links, and knowing where they are helps you avoid a return.
The Offroading.News Desk · 1 month ago · Archive
A new budget Ford crossover is coming with gas and hybrid power, undercutting the Maverick, Escape, and Bronco Sport on price
Carscoops · 1 month ago
Two federal agencies split the off-road world along a certification line, and the split decides how a recall is written, numbered and found.
The Offroading.News Desk · 1 month ago · Archive
The recently opened Alabama powersports dealership moved into a former furniture store and is also approved by the city to receive an annual sales tax rebate.
Powersports Business · 1 month ago
Yamaha said the Newnan facility will instead focus resources on ATV production while improving procurement efficiency and expanding production of golf cars and personal watercraft to better respond to changing market demand.
Powersports Business · 1 month ago
A campaign is defined by a run of builds rather than by a model name, and the vehicle identification number is how a lookup decides whether yours is inside it.
The Offroading.News Desk · 1 month ago · Archive