Industry

Polaris reported third-quarter sales of $2.04 billion, up 11% from a year earlier, as utility vehicle demand, higher parts and accessories sales, and increased snowmobile shipments offset continued weakness in recreational markets.

Powersports Business · 13 hours ago

1976 CJ-7 Levi’s Renegade Sold Before Dealer Could List It A 1976 Jeep CJ-7 Renegade with the Levi’s appearance package found a new owner before the selling dealership finished its usual marketing routine. According to the dealer’s account, the Jeep sold so quickly that it never got around to filmin

Off-Road.com · 20 hours ago

Between sales, championships and pure public adoration, the Husqvarna FX350 has been an unqualified success. In fact, going into 2026, the FX350 was the only competition four-stroke that Husqvarna kept. In a rough year of reorganization, the company thinned out its offerings to the most essential mo

Dirt Bike Magazine · 24 days ago

Great Scott! A dealer gave a new Tacoma the full Marty McFly treatment, but is this retro tribute worth the massive markup?

Carscoops · 27 days ago

US 4WD UTV Sales Hit 420,000 Units as Tariffs Bite The U.S. market for four wheel drive UTVs hit 420,000 units in 2025, according to a market analysis from Makreo Research and Consulting. That number sounds healthy on its own, and the United States alone accounted for roughly 80 percent of all UTV s

Off-Road.com · 27 days ago

Turn 14 also will have representatives available to meet with current and prospective dealers, discuss its dealer programs and support services, and accept applications for new dealer accounts.

Powersports Business · 28 days ago

4WD UTV Market Hits 420,000 Units as Tariffs Bite The U.S. side-by-side market has stopped growing much on volume and is increasingly competing on margin. Makreo Research analysis shows the country’s 4WD utility terrain vehicle market reached 420,000 units in 2025, with the U.S. accounting for rough

Off-Road.com · 29 days ago

CFMOTO reported that it sold almost 200,000 motorcycles in the first half of 2026, with overseas sales accounting for around half of the total.

Powersports Business · 30 days ago

Three different riders have won the Dakar Rally aboard KTM machinery since 2023, including Argentina’s Luciano Benavides, who claimed the overall victory in January 2026.

Powersports Business · 1 month ago

High Lifter, Snorkel Your ATV, Falcon Ridge, and Side By Side Stuff are now all under the same umbrella.

RideApart · 2 months ago

The powersports powerhouse, SuperATV continues to grow. As they did before when acquiring Assault Industries and HCR Suspension to gain West Coast brand recognition, SuperATV is looking to grow south. With the acquisition of High Lifter, Snorkel Your ATV, Falcon Ridge and Side By Side Stuff, the fam

UTV Action · 2 months ago

The powersports powerhouse, SuperATV continues to grow. As they did before when acquiring Assault Industries and HCR Suspension to gain West Coast brand recognition, SuperATV is looking to grow south. With the acquisition of High Lifter, Snorkel Your ATV, Falcon Ridge and Side By Side Stuff, the fam

Dirt Wheels · 2 months ago

For North American powersports retailers, the more significant figure was retail sales, which increased 1% overall during the quarter. ORV market-share gains and continued strength in side-by-sides helped offset weaker seasonal-product sales.

Powersports Business · 2 months ago

The Bombardier tariff dispute targets Canadian-built aircraft, not Can-Am vehicles. Here’s what it really means for BRP, parts and powersports prices.

Dirt Wheels · 2 months ago

Hyundai Confirms Body On Frame Midsize Truck to Rival Toyota Tacoma Hyundai is done playing it safe in the truck world. Since the car-based Santa Cruz never really set sales alight, the company has confirmed it is developing a true body-on-frame midsize pickup, one built to take on the Toyota Tacoma

Off-Road.com · 2 months ago

Rieju has just revealed part of its product line for 2027. Three 300cc two-strokes have been shown: the MR Racing, MR Pro and MR Hard Enduro models. Rieju is a Spanish company that originally made two-strokes for the domentic street market. Back in 2029 when KTM acquired GasGas, Rieju assumed the ri

Dirt Bike Magazine · 2 months ago

Ford reportedly still has an off-road Mustang in development, and it may carry the Baja name

Carscoops · 2 months ago

What if we used its lackluster sales to make what it always should've been?

RideApart · 2 months ago

Between the day a manufacturer decides a defect exists and the day a dealer can book the job sits an engineering and supply problem that owners never see.

The Offroading.News Desk · 2 months ago · Archive

A recall repair on a UTV or ATV runs through a dealer workflow with its own paperwork, parts pipeline and pay structure, and that shapes how long you wait.

The Offroading.News Desk · 2 months ago · Archive

A stop-ride instruction moves obligations onto the manufacturer, the dealer and the owner at the same time, and the three sets do not match each other.

The Offroading.News Desk · 2 months ago · Archive

The 'fits your vehicle' claim on a parts listing is the product of a data chain with several weak links, and knowing where they are helps you avoid a return.

The Offroading.News Desk · 3 months ago · Archive

Two federal agencies split the off-road world along a certification line, and the split decides how a recall is written, numbered and found.

The Offroading.News Desk · 3 months ago · Archive

Yamaha said the Newnan facility will instead focus resources on ATV production while improving procurement efficiency and expanding production of golf cars and personal watercraft to better respond to changing market demand.

Powersports Business · 3 months ago