Privacy
What is collected, and what deliberately is not.
We count page views on our own servers. No third-party tag. No cookie is set unless you accept our analytics cookie.
A page is counted only after your browser has shown it for two seconds: a small script from this site tells this site’s own server, and nothing is sent anywhere else. With JavaScript switched off, a tiny image from this site does the same.
Those counts go from this server to two places, and your browser contacts neither: a path and a count to 360REV, which runs this site, and each view to a self-hosted Matomo, with the address truncated before it leaves this server; Matomo keeps that address with its last parts removed and, unless you accepted our analytics cookie, a code that changes every day, so it can group one day of page views into visits and count how many different readers came that day, but cannot identify you or recognize you on another day; a request carrying Do Not Track or Global Privacy Control reaches neither.
We measure how our site is read with Matomo, which 360REV runs for us on servers in the United States. If you accept our analytics cookie, a random number in that cookie lets us count you once over up to 13 months and see whether you come back. If you decline, we set no cookie and count your visit only by a code that changes every day and cannot identify you. If your browser sends Global Privacy Control or Do Not Track, we do not ask, we set no cookie, and your visit is discarded before anything is written — not anonymised, discarded. Matomo keeps your address with its last parts removed, for country statistics, and deletes visit records after 25 months. You can change your choice at any time under “Cookie settings” at the bottom of our pages. The cookies are listed on our cookie page.
The legal basis is your consent (GDPR Article 6(1)(a)) for the cookie, and our legitimate interest in knowing how many people read us (Article 6(1)(f)) for counting without it. Your rights: access, erasure, objection, and complaint to your data-protection authority; to use them, write to us through our contact page.
If you ask for this browser not to be counted — add ?rev360=ignore to any address on this site — we set one cookie, rev360_ignore, and its only effect is that your visits are not counted. ?rev360=count switches it back and your visits are counted again.
Apart from that shortened address, the code that changes every day and, only if you accept it, the random number in our analytics cookie, no IP address and no visitor identifier is stored. Requests carrying Do Not Track or Global Privacy Control are discarded before anything is written — not anonymised, discarded.
Your ZIP code and your vehicles are stored only if you sign in and save them, and they are used only to decide what to show you. Your ZIP resolves to a state and a region for that purpose; we do not keep a finer location than that.
If you answer “What do you ride, and where?” without signing in, your answers (a vehicle, a state, how you ride) are kept only in one cookie in your browser, orn_rider, and nothing about them is stored on our servers. Signed in, they are saved to your account like your garage.
If you subscribe to a newsletter we store the address you gave us and what you chose to receive. Your address is confirmed before anything is sent, and one click in any edition ends it.
