OffRoading.News
AI finds it. Wheelers verify it. Please provide feedback
Home › Industry › SuperATV and High Lifter Join Forces for Enhanced Off-Road Innovation and Customer Experience
Dirt Wheels

SuperATV and High Lifter Join Forces for Enhanced Off-Road Innovation and Customer Experience

Image: Dirt Wheels

The powersports powerhouse, SuperATV continues to grow. As they did before when acquiring Assault Industries and HCR Suspension to gain West Coast brand recognition, SuperATV is looking to grow south. With the acquisition of High Lifter, Snorkel Your ATV, Falcon Ridge and Side By Side Stuff, the fam

Continue reading at Dirt Wheels →

This is a preview. The full story is published by Dirt Wheels and opens on their site.

More like this

Polaris reported third-quarter sales of $2.04 billion, up 11% from a year earlier, as utility vehicle demand, higher parts and accessories sales, and increased snowmobile shipments offset continued weakness in recreational markets.

Powersports Business · 14 hours ago

1976 CJ-7 Levi’s Renegade Sold Before Dealer Could List It A 1976 Jeep CJ-7 Renegade with the Levi’s appearance package found a new owner before the selling dealership finished its usual marketing routine. According to the dealer’s account, the Jeep sold so quickly that it never got around to filmin

Off-Road.com · 21 hours ago

Between sales, championships and pure public adoration, the Husqvarna FX350 has been an unqualified success. In fact, going into 2026, the FX350 was the only competition four-stroke that Husqvarna kept. In a rough year of reorganization, the company thinned out its offerings to the most essential mo

Dirt Bike Magazine · 24 days ago